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The Christian Civic League of Maine's Mike Hein calls Pam's House Blend:
"a leading source of radical homosexual propaganda, anti-Christian bigotry, and radical transgender advocacy."

He is "praying that Pam Spaulding will "turn away from her wicked and sinful promotion of homosexual behavior." (CCLM's web site, 10/15/07)


Ex-gay "Christian" activist James Hartline on Pam:
"I have been mocked over and over again by ungodly and unprincipled anti-christian lesbians."
(from "Six Years In Sodom: From The Journal Of James Hartline," 9/4/2006, written from the "homosexual stronghold" of Hillcrest in San Diego).

"Pam is a 'twisted lesbian sister' and an 'embittered lesbian' of the 'self-imposed gutteral experiences of the gay ghetto.'" -- 9/5/2008



Peter LaBarbera of Americans for Truth Against Homosexuality heartily endorses the Blend, calling Pam:

A "vicious anti-Christian lesbian activist."
(Concerned Women for America's radio show [9:15], 1/25/07)

"A nutty lesbian blogger."
(MassResistance radio show [16:25], 2/3/07)


Pam's House Blend always seems to find these sick f*cks. The area of the country she is in? The home state of her wife? I know, they are everywhere. Pam just does such a great job of bringing them out into the light.
--Impeach Bush


who monitors yours Bevis ?? Just thought I would drop you a line,so the rest of your life is not wasted.
--"Joe"

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Do You Feel the No on 1 Ads in Maine Are Hitting Hard Enough? A Comparison to Prop 8 Ads.

by: UnitetheFight.org

Thu Sep 17, 2009 at 01:18:59 AM EDT


(Many thanks to UniteTheFight for agreeing to cross-post this excellent article here on the Blend...

~Louise - promoted by Louise)

Crossposted from Unite the Fight.

To fully appreciate the point of this post, please watch the ads embedded below, even if you've seen them before. It's all about context. 

Those of us who had to suffer through the Proposition 8 campaign season remember well the Yes on 8 ads that just wouldn't stop hounding us with misinformation, flat out lies and distortion of the truth. And unfortunately, the Yes on 8 side was brilliant with their messaging, ripping apart our message of equality with four simple words: "What about the children?!"

Who can forget this infamous ad, turning our joyful moment against us?



But even at this point in the campaign, many Californians still weren't sure how marriage equality would affect them adversely, so why not let gays and lesbians marry? Until the death knell rang with these two ads.



(Notice how they zoom in on that child at the end? Look at this one for even FURTHER blatant manipulation of children.)

 

UnitetheFight.org :: Do You Feel the No on 1 Ads in Maine Are Hitting Hard Enough? A Comparison to Prop 8 Ads.
Suddenly, parents were up in arms. People were scared for their children. They will be indoctrinated! All of a sudden, marriage equality adversely affected everyone and everything - schools, churches, businesses. It stirred up dormant homophobia.


The NO on 8 campaign, lacking funds to keep up until the last month, couldn't hit back. They did get one ad that worked well, according to researched responses (despite the controversy that no gays or lesbians were actually in the ads):



However, after that, it didn't go well. Here's an example at an attempt to respond to the onslaught of Yes on 8 ads, but it was playing defense:



I don't know about you, but I got a "not so fresh feeling" from this ad.

The following ad was done at the last minute in an attempt to frame the debate as a civil rights issue, which changed the messaging of the campaign from equality to civil rights (use of language is oh so important, as well as message discipline. To us, equality and civil rights are the same thing, but that's for us. Our target audience didn't see it that way.)

However, this had the opposite effect of its intent, offending many in the African American community and other people of color by comparing their civil rights struggle to the LGBT civil rights struggle.



Now, keeping our loss in California in mind, view again the official campaign Maine ads from both sides of the issue. Have we learned from our losses? Are we hitting back hard enough? We got the first ads on the air, allowing us to frame the debate how we want it. We can be on the offense. But are we?

First official campaign ad to hit the air was ours. Actually, the NO on 1 campaign kicked off two. (View the first unofficial marriage equality ad in Maine.)





These were on the air for a good week before the Yes on 1 side (aka the Yes on 8 people) began airing theirs yesterday. Who could've guessed that the ad used the same ol' argument that was used here in California? Broken record anybody? (Notice the use of a law professor, same as the Yes on 8 ad above - an authority figure of sorts.)



Today came an immediate response from the NO on 1 campaign. And they deserve a huge round of applause for learning from Prop 8 by responding immediately. However, do you feel it addresses Yes on 1? Does it hit back hard enough? I recall the Yes on Prop 8 campaign playing extremely dirty. Since Yes on 1 is ran by the same people, we can expect them to do it again. Does this response kill such tactics before they begin?



Reporter Rex Wockner, who was "forced to blog" on these ads (and with a domino effect, pushed me to blog), wrote, "They are not hard-hitting. They are high-minded concept ads. They are a repeat of No on 8's mistakes in California. The 1st ad above is decent, showing a real gay family and speaking some truth. But overall: Reboot now. 33% is a failing grade."

I feel I must agree. The first ad was good. It framed the debate by showing REAL Mainers (NOT actors), real gays and lesbians with their families, faces that will be harmed by vetoing the marriage equality law. It portrayed the cherished Maine mantra of "live and let live" and that Maine doesn't need outside influence telling what it should do. (Something Mainers hate!)

But we knew. We knew what the opposition was going to say. "They're going to force this on you whether you like it or not." "You're children will be taught homosexual marriage is ok in schools!" "Your churches, your businesses will be sued!" Basically saying we harm children and society in general.

Shouldn't we have had an ad on the air already addressing these specific concerns before the Yes on 1 opened their lying mouths? Shouldn't we have had an authority figure who demands respect, who is from Maine, discounting all the forthcoming arguments? (Gov. Baldacci comes to mind.)

 Yet, in our rebuttal to the Yes on 1 side, we repeat ourselves. Sticking to "outsiders are going to ruin Maine" theme isn't going to work if Mainers agree with the outsiders.

And believe me, plenty do!

We need to kill their arguments before they even voice them. We need to tell Mainers, "You're going to hear that marriage is going to be taught in schools, but you have the power to decide that yourself in your districts. You're going to hear that your church is going to be sued, but you already have protections in place by law. The other side is going to try and confuse this issue, to state things that are not in the law. They want to mislead you. They will lie to you.

"This is not about curriculum, not about religion. What this is about is civil marriage for all. It's about protecting families. It's about being fair."

But that's just a start. It's got to hit harder. Expose the lies as lies. Like this one. And this one, and so many more.

No one likes being lied to. I have a feeling Mainers will be pissed. I think we should tell them. Don't you?

The NO on 1 campaign is doing amazing work. I support it wholeheartedly and am very happy with what I am seeing, especially compared to the No on 8 campaign. But I see room for improvement. I see that we can win. And we don't have much time. I'd rather speak up now than regret being silent later.

Keep up the great work Maine. Now go expose those lies!

Recommended Reading: Marrige Equality Ad Battles Begins in Maine.

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This was my favourite Prop 8 ad
too bad it was only shown on a few cable channels a day or two before the election.  The Yes on 1 supporters are only going to get uglier the closer they get to election day, more lies and fear.  I hope the good people of Maine see this as Outsiders trying to influence Maine's sovereignty and kick the carpetbaggers out on election day.

http://www.youtube.com/watch?v...  


Thank you, UTF
For this great post, the in-depth chats regarding all nuances of the campaign, and most of all, for your friendship!  :)

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I'm not from Maine
but live very close and know that Mainers are not like the people from California, hence you have to market to them differently. They do take pride in their land and the people who live there.  That ad with the lawyer (are we even sure he's a real lawyer?) looks like those smarmy "Need a lawyer" ads that are always on TV and everything goes by so quickly that even if you're paying attention you still don't get it.

These people are scrambing.  With every vote that goes down they keep changing the reasons for why we should deny marriage equality.  That message is getting tired and overused since it's not happening in Massachusetts, CT, VT and Iowa.  (if there are so many lawsuits, where are they all?)  The lawsuit they quote from Mass was also a lawsuit by a guy who moved to Mass from NJ.  His whole arrest was set up so he could be matyr.  

I hope we win in Maine this year, but if we don't we don't back down, we do it again and again if we have to.  You can't give up because you lost because justice and fairness is on our side, we are not going away and more and more people are going to getting married.


I see the your point, but
I think there is also something smart about the way they are doing things now.

If we started the campaign on the defensive it may have given our side less control of the debate.  I like the way our side has presented powerful ads like the Putnam ad as the opener to the whole debate before the opposing side had anything out there, and as soon as the opposing side puts anything out we counter it & counter it hard.

They want to mislead you. They will lie to you.

On the other hand I think you have a strong point there.  This is something we may need to start saying.  We just need to be careful on how we define "they" such that we don't alienate people who would otherwise vote for us.  I've been hearing about some Catholics for Marriage Equality or something like that up in Maine who are fighting on our side, and I wouldn't want our ads to alienate those they are reaching out to.

Sticking to "outsiders are going to ruin Maine" theme isn't going to work if Mainers agree with the outsiders.

I think the outsiders term was a good place to start in a non-alienating way.  We probably will need to get more specific as things move on, but in a way that widens our support rather than just rallying out base, we have to do both.


Great reply
You yourself make a very good point.

In regards to framing the debate and stating first what the opposition is going to say and then undermine it, messages I put in quotes in the post above, I wouldn't state what's quoted word for word.

Messaging is repeated words with IMAGES. You can easily state and undermine what the opposition is going to say before they say it with subtext, choice words and IMAGES. Imagery combined with words is very powerful. You don't have to state it word for word.

For instance, the powerful Yes on 8 ads, they used dour looking children while using powerful undermining words such as "special rights" and actually using our own words against us, "Where's the tolerance?" The hidden message here is that we're harmful to children. They didn't state it, but it's there. Loud and clear.

What we need to develop is a strong counter message with equally powerful images that undermine the opposition's message before they even state it. Without us actually giving them the floor.

However, I feel the research for what that powerful message to be hasn't been completed. We want to show ourselves all over the ads. And I think it's great that we do. But whose our target audience? Will they relate to us, or to a kid who was raised by us? I think more the latter. (Which is why the first NO on 1 ad is so strong.)  


[ Parent ]
I'm optimistic.
Things that appeal to us might not appeal to the straight electorate. We have to run ads that work, not ads that we like. I think making it clear that the other side's factual assertions are hotly disputed while staying positive and continuing to show real (photogenic) people and their children is the right way to go, and that's what they're doing.

You can't do a substantive rebuttal of legal claims in a 30-second clip. You can't sound too defensive about certain areas before the other side even raises them. I'm not convinced that No on 1 has done anything wrong yet.

I am much more confident about our fight in Maine than I was about California for a few reasons. First, there aren't as many Mormons in and around Maine. The other side doesn't come with a built-in ground game. Catholics are not a good substitute; unlike Mormons, they will not mindlessly dedicate hundreds of hours to canvassing because their bishop tells them to.

Second, unlike in California, our side DOES have a good ground game. The reports so far are good. They are emphasizing "volunteer vacations" and the campaign organizer, Jesse Connolly, has done this before and has the connections and infrastructure to put shoes in the streets in Maine.

Third, the demographics are more favorable to us. Maine has fewer evangelicals and fewer black people. (I know this sounds very insensitive, but black people were less likely to vote in our favor than were white people.) Demographics make a lot of difference.

Fourth, there is the "outsider" meme in Maine that didn't exist in California. I'm told Maine doesn't like outsiders invading their state. I trust that there is at least an element of truth to this.

Fifth, Nate Silver of 538 thinks that Maine is ready to reject anti-gay amendments as of this year. When Nate Silver says something, it makes a lot of sense to listen to him. No one is better at electoral predictions based on fundamentals and demographics.


Really not difficult if you have the guts
Show a couple of clean-cut Christian couples having a brightly lit, fun, happy dinner with a L or G couple or two.  Show lots of laughing and smiles.  Narrate that they believe in building an even better state of Maine.  Be sure to show one of them breaking off a slice of sourdough and handing it to one of the L/G folk.

Next show an almost black and white, fast-cutting scene of angry, hate filled Fundie protesters, then a sad child.  With a sad puppy.  Narrate that hatred and violence are not the values we want for our state.

Finally show a few happy couples standing together with their kids in front of them speaking directly to the camera, saying things like,

"Let us raise our families and provide for them like anyone else"

"Stop the outside influences that are trying to dictate how our state is governed"

"Don't let extremists promote hatred in our state"

"If you are a Christian, please follow the teachings of Jesus, not the words of hypocrites"

"Vote for Families, Vote No on 1"



For sure Maine is different....

Good ads so far. Be sure to always use LABELS that state that these people are truly from Maine.

Please do a MAINE teacher ad...stating just exactly what is taught in Maine. (Respect for all I hope.)

 



It's the Hammer of JUSTICE,
It's the Bell of FREEDOM,
It's the Song about LOVE between,
my Brothers and my Sisters
...All over this Land.


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